The Wisco Mule: Mock & Co. Expands Beyond Old Fashioneds

We recently canned our first batch of a mocktail that isn’t a variation on a Wisconsin Old Fashioned: our new Wisco Mule!

This is a refreshing, non-alcoholic take on a Moscow Mule, with ginger, a combination of citrus flavors, and a splash of cranberry for a Wisconsin twist. It’s crisp, refreshing, under 0.5% alcohol, and delicious. The label features a classic copper mug, which is how mules are often served, against a bucolic Wisconsin farm backdrop.

We’ve had great responses to the Wisco Mule from everyone who has tried it so far – and we are shipping 4-packs direct to customers through our online store. The wheels of retail distribution are turning and have started bringing the Wisco Mule to stores, bars, and restaurants around Wisconsin – with more bringing it on-board in the coming weeks. Currently, you can get the Wisco Mule at Brennan’s Market in Madison, Cambridge Market in Cambridge, Barriques in Fitchburg, and Seven Acre Dairy Company in Paoli. Ask your favorite retailer when they’ll have it in stock, too!

By the way, if you haven’t been out to Seven Acre Dairy’s Concert Series at the Gathering Place, check it out for a great, family-friendly, outdoor concert that feels like the quintessential Wisconsin summer experience. Mock & Co is proud to be the exclusive mocktail provider for these concerts this summer, with both the Sweet Wisconsin Old Fashioned and the Wisco Mule available at the bar. We’ll be there on July 11 giving out samples at the Keller Williams concert, and we would love to see you there!

Stay tuned for more expansions to our product line as we develop more mocktails playing on Wisconsin ingredients and culture. We’ll keep finding new ways for you to savor the spirit of Wisconsin, without the spirits.